Although China's overall auto market has shrunk for 13 consecutive months, sales in the luxury car market remain strong. Among them, the BBA competition in the first-line position is becoming increasingly fierce, and the second camp of luxury brands is also fighting...
Although China's overall auto market has shrunk for 13 consecutive months, sales in the luxury car market remain strong. According to data from the Association, the total sales volume of the domestic luxury car market reached 184,044 units in July, an increase of 24.3% year-on-year; the cumulative sales volume in the first seven months of this year reached 1,230,832 units, an increase of 10.7%.
In the stable growth of the luxury car market, most international luxury brands still perform well in China. Among them, the competition between the BBA (Mercedes-Benz, BMW and Audi) in the first-line position is becoming increasingly fierce. Although Mercedes-Benz has surpassed BMW in July, the gap between the cumulative sales in China and the BMW in January-July is only 69; In the second camp of the brand, Lexus overtook Cadillac, and Jaguar Land Rover's performance also gradually improved. In July, sales in China reached a year-on-year increase of 40.3%.
First-line luxury car camp: the title fight is still glued
Mercedes-Benz 's sales in China increased by 13% in July, and its strong sales in July made its cumulative sales in China and BMW in the first seven months and the first seven months of this year surpass BMW and Audi. Last month, Mercedes-Benz delivered a total of 59,435 vehicles in the Chinese market. In the first seven months of this year, Mercedes-Benz's cumulative deliveries in China reached 404,092 units (an increase of 2.9% year-on-year).
In July, the sales volume of BMW brand in China was the highest in the BBA, up 16.4% year-on-year to 51,377 units. The BMW Group did not announce the cumulative sales of the BMW brand in China in the first seven months of this year, but the company said that the BMW and MINI brands are here. During the period, a total of 404,023 vehicles were sold, a year-on-year increase of 16.6%.
China is the world's most important single market for the Audi brand . Audi continues to achieve excellent results in the Chinese market; its sales in July closed at 56,365 units, up 6% year-on-year, setting a new July sales record. Audi's flagship model, the Audi A8L, increased its sales by 21.2%, contributing to sales growth. The demand for Audi's best-selling Audi A4L in China remained strong, with sales up 3.7% year-on-year. In the first seven months of this year, Audi has delivered a total of 368,867 new vehicles in the Chinese mainland and Hong Kong market, a year-on-year increase of 2.5%.
The second camp of luxury cars: Guild Wars
In addition to the three luxury brands in Germany, Cadillac, Volvo and Lexus have also maintained growth. Last month, Cadillac's sales in China increased slightly by 2.8% year-on-year to 14,700 units. Sales and growth were not as good as Lexus. However, in the first seven months of this year, Cadillac delivered a total of 129,300 new vehicles in China, a slight increase of 2.1%. , still ranked second-tier luxury car sales crown.
In July, the Cadillac SUV sold a total of 12,102 units. Among them, the sales of the new XT5 in July this year increased by 33.3%, an increase of 23.7%. At present, Cadillac has become more and more perfect in the SUV market. XT4, XT5, XT6 and ESCALADE cover the entire SUV market segment. In terms of cars, the cumulative sales of the main models ATS-L and XTS were nearly 60,000 units; CT6 grew rapidly in July, with a year-on-year increase of 90.1%.
According to the official data released by Lexus, Lexus sold 16,110 units in July, up 6% from the same period of last year. Among them, the sales volume of Zhi·Hybrid models was 5,721, accounting for 35.5% of the monthly sales; the first seven months of this year, The brand has delivered a total of 109,933 vehicles to customers, a 31% increase over the same period last year; the cumulative sales of Zhi·Hybrid models reached 37,518 units, a year-on-year increase of 43%, accounting for 34% of total sales.
In June of this year, Lexus achieved its goal of accumulating sales of 1 million vehicles in China. Since entering the Chinese market in 2005, Lexus has achieved a milestone of millions of sales in 15 years, compared with BMW’s 18 years. Sales have been advanced four years ahead of schedule. At present, the growth rate of Lexus is at the forefront of luxury car brands, and its influence among second-tier luxury car brands is increasing.
Volvo's deliveries in China surged 25% year-on-year to 12,639 units in July. Among them, the XC60 and S90 models made in China made a big contribution to the increase in sales. On July 2nd, Volvo Car announced that the 2020 S90 luxury sedan will be officially launched in China. Two new sports models will be added, and the CLEANZONE® clean cockpit will be upgraded around the user's health and safety. According to the model data provided by Volvo Cars, the Volvo S90's July sales rose 12.4% to 4,575 units from 4,072 units in the same period last year. In the first seven months of this year, Volvo's cumulative deliveries also climbed 12.3% year-on-year to 80,380 units.
In the case of the overall performance of the luxury car, Jaguar Land Rover also gradually returned to the track; in July, Jaguar Land Rover sales in China increased by 40.3% year-on-year to 8,661 units, which is partly due to its ability to improve the system. Proactive adjustment. Among them, the “hero model strategy” proposed at the beginning of the year has achieved remarkable results. Land Rover’s discovery, Land Rover’s discovery of the gods, the Land Rover Range Rover and the Jaguar XEL and Jaguar F-PACE five “hero models” have shown strong market appeal and promoted Sales growth.
In the first seven months of this year, Jaguar Land Rover’s cumulative deliveries in China reached 32,985 units, a 18.6% drop from the same period last year. It is reported that following the new generation of Land Rover Range Rover Aurora, Jaguar Land Rover will launch a new Jaguar XEL, a new generation of Land Rover Discovery, and defenders in the second half to next April to accelerate the replacement of the product matrix. Boosting Jaguar Land Rover sales in China has grown rapidly.