The automotive interior mainly refers to the automotive products used in the interior modification of the automobile. This part of the product has certain decorative properties, and also involves functional, safety, and engineering properties, and is an important part of the automobile body. Automotive interiors cover a wide range of areas, including instrument panels, steering wheels, ceilings, seats, air circulation systems, seat belts, airbags, and carpets.
In the context of consumer upgrades, the focus of attention when consumers buy cars begins to change. At this stage, when consumers buy cars, their attention to the car's word of mouth, fuel consumption and promotion factors has dropped to about 20%, while the level of attention to comfort has risen to 40%, and comfort has become a consumer purchase. The focus of attention when car. Therefore, the quality of the car interior has become an important selling point for the car .
According to the "Deep Market Research and Investment Strategy Proposal Report for the Automotive Interior Industry in 2018-2022" released by the New World Industrial Research Center , the global automotive interior market scale was US$61.7 billion in 2016 and increased to US$66.3 billion in 2017. It is estimated that the composite growth rate of the global automotive interior market will reach 7.51% from 2017 to 2020, and the market size will reach US$82.4 billion by 2020. The automotive interior industry is growing rapidly.
China is the world's largest automobile producer and consumer. With the rapid development of the automobile industry, the market scale of automotive interiors has also expanded rapidly. At this stage, China's automotive interior market accounts for about 25% of the global market. And with the continuous improvement of consumption levels, the proportion of China's automotive interior costs to the cost of complete vehicles has been rising, has exceeded 20%, and there is still a trend of continued improvement.
In the global automotive interior market, giant companies include Virginia, Antonglin, etc. These large companies participate in global branded car packages . In China's automotive interior market, Huayu Automobile has a large scale of revenue and is in a leading position in the industry. In addition, Ningbo Huaxiang and FAW Fuwei are also relatively competitive. The pattern of the domestic automotive interior market is showing a super strong situation.
In terms of materials for automotive interiors, synthetic leather made of polyurethane and polyvinyl chloride is lower in cost than leather and has a similar appearance to leather, so it is widely used in the field of high-end automobiles. Thermoplastic polymers are low in cost, strong in plasticity and good in quality, and are mainly used in commercial vehicles and non-high-end vehicles. Fiber procurement and installation costs are low, mainly used in the economical automotive sector. The growth rate of China's high-end cars is strong, and the increase in sales of high-end cars will have a greater impact on the automotive interior materials market.
According to new analysts in the industry, with the upgrading of the consumption structure, cars are no longer just a means of transportation, and consumers are paying more and more attention to the comfort inside the car. The market scale of automotive interiors has expanded rapidly, and the proportion of total vehicle manufacturing costs has been rising. The increase in market demand has promoted the continuous improvement of automotive interior production processes. In the future, auto interior manufacturers must keep up with changes in market demand and develop in a diversified, personalized and branded manner on the premise of ensuring quality and safety.
